"The National Annenberg Election Survey (NAES) examines a wide range of political attitudes about candidates, issues and the traits Americans want in a president. It also has a particular emphasis on the effects of media exposure through campaign commercials and news from radio, television and newspapers. Additionally, it measures the effects of other kinds of political communication, from conversations at home and on the job to various efforts by campaigns to influence potential voters."
"The Pew Research Center is a nonpartisan 'fact tank' that provides information on the issues, attitudes and trends shaping America and the world. Project areas include: the Internet and American Life, Religion and Public Life, News Media, Internet and IT Trends, Latino Trends and Attitudes, International Opinion Polls, and Social and Demographic Trends." In many cases, the full text of reports and data sources are available
"WorldPublicOpinion.org is an international collaborative project whose aim is to give voice to public opinion around the world on international issues"
Public Relations by Katie Heaney; Arianna Rebolini
Publication Date: 2017-05-09
A smart and charming romantic comedy about a popstar and the publicist pulling his strings that Kirkus calls a "Cinderella for the modern age."
Carter G. Woodson by Burnis R. Morris
Publication Date: 2017-09-25
This study reveals how historian Carter G. Woodson (1875-1950) used the black press and modern public relations techniques to popularize black history during the first half of the twentieth century.
Social Media and Crisis Communication by Lucinda L. Austin (Editor); Yan Jin (Editor)
Publication Date: 2017-06-20
With a collection of chapters contributed by leading communication researchers, this book covers the current and emerging interplay of social media and crisis communication, recent theories and frameworks, overviews of dominant research streams, applications in specific crisis areas, and future directions. Both the theoretical and the practical are discussed.
Social Media by David Kelly
Publication Date: 2016-08-25
You will discover everything you need to know about social media marketing These crucial and effective tips will maximize your social media presence. You'll be excited to see all the opportunities from your social media growth and presence just from these advanced strategies.
Adcreep by Mark Bartholomew
Publication Date: 2017-05-23
Adcreep journeys through the curious and sometimes troubling world of modern advertising. Mark Bartholomew exposes an array of marketing techniques that might seem like the stuff of science fiction: neuromarketing, biometric scans, automated online spies, and facial recognition technology, all enlisted to study and stimulate consumer desire. This marriage of advertising and technology has consequences.