Fashion Merchandising

In this eye-opening book, Brooke Erin Duffy draws much-needed attention to the gap between the handful who find lucrative careers and the rest, whose 'passion projects' amount to free work for corporate brands. Drawing on interviews and fieldwork, Duffy offers fascinating insights into the work and lives of fashion bloggers, beauty vloggers, and designers. She connects the activities of these women to larger shifts in unpaid and gendered labor, offering a lens through which to understand, anticipate, and critique broader transformations in the creative economy.

This new edition of the international best-seller Fashion Brands explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. Full of first hand interviews with key players, it analyses every aspect of fashion from a marketing perspective.

ZOOT SUIT (n.): the ultimate in clothes. The only totally and truly American civilian suit. --Cab Calloway, . In Zoot Suit, historian Kathy Peiss explores this extreme fashion and its mysterious career during World War II and after, as it spread from Harlem across the United States and around the world. She traces the unfolding history of this style and its importance to the youth who adopted it as their uniform, and at the same time considers the way public figures, experts, political activists, and historians have interpreted it. Zoot Suit offers a new perspective on youth culture and the politics of style, tracing the seam between fashion and social action.

Bringing together original, cutting-edge contributions from leading international scholars, this book is essential reading for students and scholars of fashion and cultural studies, as well as anyone interested in exploring the dramatic shifts that have shaken the fashion world this century - and what they might say about larger changes within an increasingly global and digital society

This unique book examines daily life in 20th-century America through the lens of fashion and clothing. This collection explores fashion artifacts from daily life to shed light on key aspects of the social life and culture of Americans in the 20th century. Artifacts from American Fashion covers forty-five essential articles of fashion or accessories, chosen to illuminate significant areas of daily life and history, including Politics, World Events, and War; Transportation and Technology; Home and Work Life; Art and Entertainment; Health, Sport, and Leisure; and Alternative Cultures, Youth, Ethnic, Queer, and Counter Culture.

Most of us have some feeling for fashion and have a vague idea of what's in and what's out. Less familiar to most, however, is the way fashion works as a global business. Know-It-All Fashion looks beyond the surface of this billion-dollar industry. Each entry is summarized in under a minute-using nothing more than two pages, 300 words, and one picture.

This fully illustrated collection takes us from Hollywood to Broadway, from sportswear to sustainable fashion, and explores important crossovers between film, theater, and fashion. Uncovering fascinating histories of the design pioneers we should know about, the book enlarges the prevailing narrative of fashion history and will be an important reference for fashion students, historians, costume curators, and fashion enthusiasts alike.